Audience Research

This is our primary audience research using 5 participants asking about our chosen genre of indie, we wanted to gather information on other peoples thoughts on the genre. We established the particular kind of dress a indie style of person would wear, this includes jumpers, skinny jeans and plimsolls. We found out that people like narrative and performance based music video's but also found out that the typical props in the indie genre is a band performance which in including guitar's, drums, bass guitar's and keyboards. Indie style of clothing also consist of wearing sunglasses even though its not even sunny. So in our music video we will adapt these features to it and use the costumes and props which have been said in this short video on primary audience research such as skinny jeans and jumpers; we will also have the use of instruments of a typical band of guitarist, drummer, bassist, and a singer so we will incorporate this in our music video.

Audience Profile

Audience profile

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Initial Ideas

The Automatic - Monster Intial Ideas

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Lyrics Breakdown

Lyrics breakdown

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Treatment Sheet

Treatment sheet – monster – the automatic

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Permission request

This is the permission request, which is were we ask the band and/or the band manager for permission for use of their song. We asked to use the song "Monster" by The Automatic by sending an e-mail to the manager of The Automatic. We made sure to say our video of their song would purely be for educational purposes and no profit would be made from our A2 media video. We stated our location and college so they would be able to contact us to let us hear their reply.

9 Frame Analysis

This is a nine frame analysis of the song 'Take me out' by Franz Ferdinand. It uses the colors grey, white black and yellow throughout the song which is quite basic compared to the complexity of multiple computer techniques used in the music video. The video is used on a mixture of takes of the band and using Andrew Goodwin's theory of visuals relate to the music as the words appear on the screen as he sings them such as 'Leave here' and shown in one of the screenshots. This video uses all sort of images and shapes like lines in bold and a lot of circles mixed together throughout. In this video of 'Take Me Out' there is also like symbols of the music like a contrast between black and white as shown in the 6th frame with a boxer in a mirror image. There is also the band in like robotic form like sort of bones and parts and this could symbolize the the song title, there is a lot of close-ups of guitars and the main singer singing a key aspect of indie music.

9 frame analysis

This music video is both narrative and performance based, often with the two interlinking. The narrative follows the man in the second shot, but the band are performing in his back garden and in certain shots the band members and crowd are shouting the lyrics at him through a window etc. There hasn't been any effect put on the footage, so all looks very natural and simplistic, but effective when it comes to combining the performance with the narrative so closely. The favourite shot that i picked out is probably the bird's eye view of the crowd and band members singing along in slow motion. it's the only shot like this throughout the video and also does a pan from left to right, creating an effective atmosphere in the video. another good shot is when the lead singer is shouting the lyrics into the woman's ear and she is oblivious, this is another good example of combining narrative performance, as well as good acting. The band don't remain chronological continuity during the performance part of the video, quite a few times in the video, the performance switches from a daylight setting with the crowd, to a night time setting with no crowd, and powerful lighting.

9 Frame Analysis

This is a 9 frame analysis of the song Brimful of Asha by Cornershop.  Throughout the song the band are seen playing to the song but moving on album covers they have made, this is seen in screenshots 1, 2, 3, 5, 6 and 9. Screenshot 3 shows the names of the members in the band with the lead singer singing next to it on the album cover with a girl dancing to it in the background.  It promotes the band and shows how many are in it. Screenshots 7 and 8  show how many records they've got and showing one of them being played on an old fashioned record player which were more popular when the song was released. The fact that there is a girl dancing to the music portrays the audience this song is aimed at, young teenagers and on screen shot 4 we see a mixture of the girl dancing and the record playing at the same time to show they are connected in some way. In screenshot 3 the the lead singer is seen on the record package and his name is at the top of the list showing he is the main person in the band and the most recognizable by the audience and fans. Screen shot 5 shows a band member playing a traditional Indian instrument, a sitar, this shows the background of the band because they are of Indian heritage. Also screen shots 1, 2, 3, 4, 5, 6 and 9 show the editing that's been used in the video to show each band member playing/singing to show the audience who is in the band and what they do within it, it also promotes their other albums as they are edited upon cases of their other albums. The band members that are not as well known as the lead singer are silhouetted in there points in the music video e.g. screen shot 5 and 6 this to me shows although they are an important member of the band they aren't as important as the lead singer who isn't silhouetted when he appears in the music video, screen shot 9 also proves my point as the lead singer is in the foreground and the other group members are in the background.

Magazine Advert Analysis

This is a killers advert  portraying the new album which was released in 2009, it uses vibrant colours such as deep purples and yellows and the album cover is made up of bigger and smaller circles to give a collage effect of the dusk moon like its just setting. The only bit of the c.d. cover is the 'Day and Age' wording which is in normal font i think this is important as it stands out as it should. Then as a whole its an advert shows the recent release of the album, showing the album cover and giving hints of what is on it like at the bottom it says 'featuring the single human' to tempt in buying the c.d. as they might have heard the single track previous as it was released into the charts before the album was released, this in a whole is what adverts do, persuade the audience to buy the item which it is showing. This killers advert is quite clever as it uses different colours and shades to give the setting and the effect of the use of the circles give it character like it something thats never been done an exclusive album, to go with there image e.g brandon flowers.

Magazine Advert Analysis

This magazine advert is very similar to the actual album cover itself, in fact, ifyou cut off the bottom section with text,you would be left with the actual album cover. i think this is a good way of advertising and promoting the album as it will be easily recognisable. The advert has a green(ish) background that is designed to look like an old map, as well as black text that helps the album name and artist name stand out against the light background. The band name and album name intentionally stand out as they are in a larger font than the rest of the text. I also noticed that the text was in a personal font that had been designed specifically for the album cover. the big red british lion in the centre of the advert is commonly known as the band's logo as their lyrical theme is very political and the band are very proud to be british, which comes across in the advert. The image of the lion is linked to the caption "the lions are at the door..." which is a recurring lyric in the album, giving the audience some kind of preview and showing them what to expect from the album. The advert may serve a secondar target; it may interest casual readers of the magazine, making them look up the band and potentially become a future fan.

Magazine Advert Analysis

This is an advertisement for the arctic monkeys album suck it and see. Similar to the digipack in the way that the band name is the biggest writing on the screen followed up by the name of the upcoming album. Its a black background whilst the writing is a mixture of about 4 colours with trees silhouetted with in them. Its quirky/weird and fits in with the indie genre as these are major conventions within the genre. Its for a main stream audience who follow the already huge arctic monkeys but the quirkiness off it is bound to bring new followers to the band and its all in capitals to make it seem its jumping out to catch attention.